Cowan Group are delighted to have been ranked at number ten in the recently published NMA list of the top ten email agencies. Gaining one place since last year’s poll, I am especially pleased to see that we have achieved this, not as an email broadcaster, but as a pure creative digital agency.
With over three-quarters (78%)* of marketers using regular e-newsletters as their preferred form of contact it is clear that email is still an important part of the marketing mix. With access to email becoming easier with the dawn of smart phones and integrated platforms such as gaming consoles and the much anticipated iPad we still acknowledge that email is a powerful tool when used alongside any campaign.
I think that our success in this area reflects how our creatively led approach is proving to be very effective and shows our dedication to making every piece of work count when it comes to working with our clients. Since the very beginning we have always focused on how we can be the most creative, most responsive when using email as a direct marketing tool.
Since founding Cowan Group five years ago, email is still a core method of communication for our clients and we always strive to produce the best creative work possible with beautiful artwork and compelling copy.
We intend to continue to achieve the high open and click through rates that our clients have come to expect when working with us and being IAB Chairman of the Email Council for the third year running I look forward to continuing to offer our thoughts and advice in 2010.
To see some examples of our work, or to find out how we can help with your marketing please check out our website: http://www.cowangroup.co.uk
*NMA, 19th November 2009, http://www.nma.co.uk/features/email-marketing/3006894.article