One of the stories that most grabbed my attention recently was the big Sprite account win by traditional advertising agency giant BBH New York. Shay Drohan, senior VP-global sparkling brands at Coca Cola, said there were several factors at work in that win. First, BBH’s pitch began with digital. “It’s not often that you have [...]
Posts Tagged ‘martin sorrell’
The coming of age – Digitally
Posted in Communication Strategy, Cowan Group, email marketing, offline to online, Social Networks, TV, Viral Campaign, Website design, tagged account, BBH, campaigns, coca cola, marketing, martin sorrell, sprite, TV on February 22, 2010 | Leave a Comment »
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