Marcel Cowan, Strategic, Creative & Digital
Marcel has won international awards for creativity and has exceptional operational and strategic experience.
Having worked in a number of top direct marketing agencies including Payne Stracey (aka TBWA Payne Stracey) he setup digital agency edesigns.co.uk in 1999.
Originally created to service and sell his innovative Eletterhead – the worlds first email branding product – he was quick to spot that there was a huge market in creatively applying traditional direct marketing techniques to digital mediums, especially with email.
edesigns.co.uk quickly became the UK’s first full service creative email marketing agency and a top 50 digital agency in 2004.
Following this Marcel formed Cowan Group in April 2005 as an integrated agency whose strengths were in working with clients to demystify digital technologies, build business and create new and innovative ways to market through relationship driven channels.
Working creatively through-the-line with digital & direct very much at its heart the agency had a number of clients in the Leisure, Retail, Travel and Gaming sectors including Hush Puppies, Ann Summers, London Irish Rugby, Japan Tourist Organization, Paramount Restaurants, Everyman Cinemas, 888 and Balls Brothers.
Marcel ensured the agency had the experience and expertise to creatively deliver in both direct marketing and digital mediums and led the business with his creative and strategic approach.
He has recently retired as Chairman of the IAB Email Council after his third year running.
Acknowledging the small Agency model has become even harder to sustain in today’s economic environment Marcel, and Creative Director Darren Shea, are taking their experience and expertise into a new venture… coming soon.
