Due to the nature of our work, we undertake a huge variety of projects at any one time. In the last two months we’ve worked on two TV campaigns, an integrated marketing campaign involving offline, on pack and rich media marketing, the launch of a new skill game and the development of a social media game for a pan-European brand, to name but some.
Now, while all these different projects are incredibly exciting, stimulating and interesting, delivering them on time to the required standard requires some specific and rare skills.
I’ve been working in agencies for 14 years, on small web builds to global marketing campaigns, and the one thing that has been consistent across all of the successful projects has been the excellence, dedication and knowledge of the producer, or project manager as they used to be known.
It is vital that everyone involved understands that the producer is in charge of the entire delivery process, and what he/she says goes.
At Cowan Group, we make risk assessment a major part of our project planning, and the security of not just the project but the entire client relationship is in the hands of the producer.
Anyone who has ever been involved in a major project understands the need for firefighting and getting people to pull together in times of crisis. But what’s great about a good producer is their ability to hide the matches from any pyromaniacs involved, if you will excuse the extended metaphor.
So, at Christmas time, let’s all stop and thank the producers who, although often unsung, make our lives run as smoothly as possible.
And if you’ve got good ones, treat them well and reward them properly. They are worth their weight in gold.