Marcel Cowan, Strategic, Creative & Digital
I have won international awards for creativity and have exceptional operational and strategic experience.
Having trained in Advertising and Graphic Design I have worked in a number of top direct marketing agencies including Payne Stracey (aka TBWA Payne Stracey) and I setup digital agency edesigns.co.uk in 1999.
Originally created to service and sell my innovative eletterhead - the worlds first email branding product - the team quickly spotted that there was a market in creatively applying traditional direct marketing techniques to digital mediums, especially with email.
edesigns.co.uk quickly became the UK’s first full service creative email marketing agency and a top 50 digital agency in 2004.
In 2005 I formed Cowan Group, an integrated agency. Working through-the-line within digital & direct mediums the agency had a number of clients in the Leisure, Retail, Travel, Gaming and B2B sectors including Hush Puppies, Ann Summers, London Irish Rugby, Japan Tourist Organization, Paramount Restaurants, Everyman Cinemas, 888 and Balls Brothers.
I led the business with a creative, strategic, relationship and revenue building approach. During this time I was also Chairman of the IAB Email Council for 3 years running.
In 2010, acknowledging the small Agency model had become even harder to sustain in today's economic environment, I took the core team, experience and expertise and setup The Island - allowing me to get back to working directly with clients whilst keeping the team lean and resource relevant.
During this time I also co-founded and launched Fansparks - the easiest way to engage Fans to share your content and harness your Fan-to-Friend network.
Very quickly this self-service platform has gained traction running Fansparks for brands, businesses, sports clubs and artists including Jamie Cullum, The Wanted, London Irish Rugby and many more.
In 2013, as a side business to The Island and Fansparks, having completed my kitchen extension, I designed and had made a reclaimed wood and steel dining table to suit the new space. It turned out really well so I decided to start selling them and Mac+Wood was born.
We now have a full range of reclaimed wood and steel furniture, designed by me and manufactured in the UK. The range includes tables, matching benches, coffee tables, desks and boardroom tables.